Stencil and Story

Stencil & Story was founded by Dion Kaszas a working tattoo artist in Bedford, Nova Scotia, someone who's been part of the Atlantic Canadian tattoo community for years, who knows the shops and the artists and the conventions, and who built this service because the content gap in this region is real.

There's no shortage of talent on the East Coast. There's a shortage of visibility. This isn't someone who Googled "Maritime tattoo trends" and built a package around it. This is an artist who's been in the chair, at the conventions, and in the community and who built a system to solve the exact problem every artist in this region is dealing with.

HOW IT WORKS

Three steps. That's it.

1. We Talk

A free 15-minute discovery call. You tell me about your work, your goals, and what's not working. I tell you honestly whether this is a fit. No pitch. No pressure. Just a conversation between two artists.

2. We Capture

I come to your studio for a half day. We film a sit-down conversation about your work, nothing scripted, just you talking about what you do and why. Then I capture B-roll of your process, your space, your tools, and your hands doing what they do. You tattoo. I film. A few hours later, I leave.

3. You Post

Within two weeks, you receive thirty pieces of finished content, Reels, carousels, quote cards, story assets, plus a written caption for every single post and a day-by-day calendar telling you exactly what to post and when. You copy. You paste. You post. That's the whole thing.

BOOK A FREE DISCOVERY CALL

The alternative is what you're already doing.

THE ALTERNATIVE

Another month of posting when you remember. Another season of watching artists in Toronto and Montreal build their followings while your feed sits quiet. Another year of being the best-kept secret in your city.

The gap between your talent and your visibility isn't closing on its own. And in a region this size, every potential client who finds someone else's Reel instead of yours is a booking you'll never know you lost.

The artists who are booked solid this summer are building their content right now.

Frequently Asked Questions

Things artists ask before booking.

"I'm not good on camera."

Nobody thinks they are. That's why the interview is a conversation, not a performance. No scripts, no teleprompter. You just talk about your work the way you'd explain it to a client you trust. I've done this enough to know how to pull the good stuff out. By ten minutes in, you'll forget the camera's there.

"I've been burned by a videographer before."

Most video people don't understand tattooing, they make content that looks generic. I'm a tattoo artist. I know what matters in this world and what doesn't. I know what a bold line looks like and what a client actually responds to online. The content will feel like yours because it's built from your words, your process, and your story.

"Can't I just learn to do this myself?"

You could. But the hours you'd spend learning to edit Reels are hours you could be tattooing. This is designed so you never think about content production, you just post what I give you. Your time is worth more in the chair than in front of a laptop.

"How do I know it'll work?"

I don't guarantee follower counts or booking numbers, anyone who does is lying. What I guarantee is thirty days of professional, consistent content built around your story and your work. The artists who post consistently with quality content see results. The ones who don't, don't. This system removes every barrier between you and consistency.

"What if I'm outside Halifax?"

I serve artists across all four Atlantic provinces. For artists outside Halifax, I offer bundled capture trips, when two or more artists in the same city book together, travel fees are waived. I come to you. Same quality, same service, wherever your studio is.

"Do I have to post every day?"

No. The calendar schedules content across 26 of the 30 days, with rest days built in. If you miss a day, you skip it and pick up with the next post. No double-posting, no guilt. Consistency matters more than perfection.

"My shop is small / my studio isn't Instagram-pretty."

I'm not filming a showroom. I'm filming where you work. The character of your space, the tools, the light, the things on your walls, is part of your story. Some of the strongest B-roll comes from studios that aren't polished. Authenticity outperforms aesthetics every time.